{"id":7949,"date":"2024-11-15T22:29:08","date_gmt":"2024-11-15T22:29:08","guid":{"rendered":"https:\/\/focoenemprendedores.com\/?post_type=product&#038;p=7949"},"modified":"2024-11-15T22:54:07","modified_gmt":"2024-11-15T22:54:07","slug":"buyer-persona","status":"publish","type":"product","link":"https:\/\/focoenemprendedores.com\/en\/product\/buyer-persona\/","title":{"rendered":"Buyer persona"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p><span style=\"font-weight: 400;\">You will learn how to create a detailed profile of your ideal customer (buyer persona) to fully understand the needs, desires, and behaviors of your audience. From there, you will analyze and design communication strategies that allow you to connect more effectively with your target audience.<\/span><\/p>\n<p><b>Objective:<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Understand your ideal customer and focus your communication and marketing efforts to achieve better results.<\/span><\/p>\n<p><b>Entrepreneur level: <\/b><span style=\"font-weight: 400;\">Entrepreneurs who are starting out or already in motion and want to direct their communication towards their target audience.<\/span><\/p>\n<p><b>Format: <\/b><span style=\"font-weight: 400;\">Online<\/span><\/p>\n<p><b>Duration:<\/b><span style=\"font-weight: 400;\">4 meetings<\/span><\/p>","protected":false},"featured_media":7943,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"product_cat":[22],"product_tag":[],"class_list":{"0":"post-7949","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-comunicacion","7":"desktop-align-left","8":"tablet-align-left","9":"mobile-align-left","11":"first","12":"instock","13":"virtual","14":"purchasable","15":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.9 (Yoast SEO v22.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Buyer persona - Foco en emprendedores<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focoenemprendedores.com\/en\/product\/buyer-persona\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Buyer persona\" \/>\n<meta property=\"og:description\" content=\"Aprender\u00e1s a crear un perfil detallado de tu cliente ideal (buyer persona), para entender a fondo las necesidades, los deseos y los comportamientos de tu p\u00fablico y a partir de all\u00ed, analizar y dise\u00f1ar estrategias de comunicaci\u00f3n que te permitan conectar de forma m\u00e1s efectiva con tu p\u00fablico objetivo.  Objetivo: Conocer a tu cliente ideal y enfocar tus esfuerzos de comunicaci\u00f3n y marketing para lograr mejores resultados.  Nivel de emprendedor: Emprendedores que arrancan o ya est\u00e1n en movimiento y quieren direccionar la comunicaci\u00f3n hacia el p\u00fablico de inter\u00e9s.  Modalidad: Online  Duraci\u00f3n: 4 encuentros\" \/>\n<meta property=\"og:url\" content=\"https:\/\/focoenemprendedores.com\/en\/product\/buyer-persona\/\" \/>\n<meta property=\"og:site_name\" content=\"Foco en emprendedores\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-15T22:54:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/focoenemprendedores.com\/wp-content\/uploads\/2024\/10\/Favicon-FOCO.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/focoenemprendedores.com\/producto\/buyer-persona\/\",\"url\":\"https:\/\/focoenemprendedores.com\/producto\/buyer-persona\/\",\"name\":\"Buyer persona - Foco en emprendedores\",\"isPartOf\":{\"@id\":\"https:\/\/focoenemprendedores.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/focoenemprendedores.com\/producto\/buyer-persona\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/focoenemprendedores.com\/producto\/buyer-persona\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/focoenemprendedores.com\/wp-content\/uploads\/2024\/10\/Favicon-FOCO.png\",\"datePublished\":\"2024-11-15T22:29:08+00:00\",\"dateModified\":\"2024-11-15T22:54:07+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/focoenemprendedores.com\/producto\/buyer-persona\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/focoenemprendedores.com\/producto\/buyer-persona\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/focoenemprendedores.com\/producto\/buyer-persona\/#primaryimage\",\"url\":\"https:\/\/focoenemprendedores.com\/wp-content\/uploads\/2024\/10\/Favicon-FOCO.png\",\"contentUrl\":\"https:\/\/focoenemprendedores.com\/wp-content\/uploads\/2024\/10\/Favicon-FOCO.png\",\"width\":800,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/focoenemprendedores.com\/producto\/buyer-persona\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/focoenemprendedores.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Productos\",\"item\":\"https:\/\/focoenemprendedores.com\/shop\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Buyer persona\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/focoenemprendedores.com\/#website\",\"url\":\"https:\/\/focoenemprendedores.com\/\",\"name\":\"Foco en emprendedores\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/focoenemprendedores.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Buyer persona - Foco en emprendedores","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/focoenemprendedores.com\/en\/product\/buyer-persona\/","og_locale":"en_US","og_type":"article","og_title":"Buyer persona","og_description":"Aprender\u00e1s a crear un perfil detallado de tu cliente ideal (buyer persona), para entender a fondo las necesidades, los deseos y los comportamientos de tu p\u00fablico y a partir de all\u00ed, analizar y dise\u00f1ar estrategias de comunicaci\u00f3n que te permitan conectar de forma m\u00e1s efectiva con tu p\u00fablico objetivo.  Objetivo: Conocer a tu cliente ideal y enfocar tus esfuerzos de comunicaci\u00f3n y marketing para lograr mejores resultados.  Nivel de emprendedor: Emprendedores que arrancan o ya est\u00e1n en movimiento y quieren direccionar la comunicaci\u00f3n hacia el p\u00fablico de inter\u00e9s.  Modalidad: Online  Duraci\u00f3n: 4 encuentros","og_url":"https:\/\/focoenemprendedores.com\/en\/product\/buyer-persona\/","og_site_name":"Foco en emprendedores","article_modified_time":"2024-11-15T22:54:07+00:00","og_image":[{"width":800,"height":800,"url":"https:\/\/focoenemprendedores.com\/wp-content\/uploads\/2024\/10\/Favicon-FOCO.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/focoenemprendedores.com\/producto\/buyer-persona\/","url":"https:\/\/focoenemprendedores.com\/producto\/buyer-persona\/","name":"Buyer persona - Foco en emprendedores","isPartOf":{"@id":"https:\/\/focoenemprendedores.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/focoenemprendedores.com\/producto\/buyer-persona\/#primaryimage"},"image":{"@id":"https:\/\/focoenemprendedores.com\/producto\/buyer-persona\/#primaryimage"},"thumbnailUrl":"https:\/\/focoenemprendedores.com\/wp-content\/uploads\/2024\/10\/Favicon-FOCO.png","datePublished":"2024-11-15T22:29:08+00:00","dateModified":"2024-11-15T22:54:07+00:00","breadcrumb":{"@id":"https:\/\/focoenemprendedores.com\/producto\/buyer-persona\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/focoenemprendedores.com\/producto\/buyer-persona\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/focoenemprendedores.com\/producto\/buyer-persona\/#primaryimage","url":"https:\/\/focoenemprendedores.com\/wp-content\/uploads\/2024\/10\/Favicon-FOCO.png","contentUrl":"https:\/\/focoenemprendedores.com\/wp-content\/uploads\/2024\/10\/Favicon-FOCO.png","width":800,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/focoenemprendedores.com\/producto\/buyer-persona\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/focoenemprendedores.com\/"},{"@type":"ListItem","position":2,"name":"Productos","item":"https:\/\/focoenemprendedores.com\/shop\/"},{"@type":"ListItem","position":3,"name":"Buyer persona"}]},{"@type":"WebSite","@id":"https:\/\/focoenemprendedores.com\/#website","url":"https:\/\/focoenemprendedores.com\/","name":"Foco en emprendedores","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/focoenemprendedores.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/focoenemprendedores.com\/en\/wp-json\/wp\/v2\/product\/7949"}],"collection":[{"href":"https:\/\/focoenemprendedores.com\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/focoenemprendedores.com\/en\/wp-json\/wp\/v2\/types\/product"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/focoenemprendedores.com\/en\/wp-json\/wp\/v2\/media\/7943"}],"wp:attachment":[{"href":"https:\/\/focoenemprendedores.com\/en\/wp-json\/wp\/v2\/media?parent=7949"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/focoenemprendedores.com\/en\/wp-json\/wp\/v2\/product_cat?post=7949"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/focoenemprendedores.com\/en\/wp-json\/wp\/v2\/product_tag?post=7949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}