You will learn how to create a detailed profile of your ideal customer (buyer persona) to fully understand the needs, desires, and behaviors of your audience. From there, you will analyze and design communication strategies that allow you to connect more effectively with your target audience.

Objective:
Understand your ideal customer and focus your communication and marketing efforts to achieve better results.

Entrepreneur level: Entrepreneurs who are starting out or already in motion and want to direct their communication towards their target audience.

Format: Online

Duration:4 meetings